MIT's Henry Jenkins says that the success of YouTube is from the creation of content around communities of interest. It's not about individual voyeurism. It's a social media phenomenon driven by the viewers organized around content that matters to them.
Henry says that social networks have been key in the success of YouTube -- and social networking environments are here to stay. But, a new generation of online users will likely find MySpace as "Oh so twenty minutes ago" as they form new networks more to their liking.
segunda-feira, 30 de julho de 2007
MIT's Henry Jenkins: New Users will Render MySpace "So Twenty Minutes Ago:"
Postado por Junia Meirelles às 20:07