YouTube's Success is its "Pass Along" Power - Henry Jenkins

Henry Jenkins Presents at Global Kids Island in Second Life

Henry Jenkins on digital media and learning

acesso em 30/07/2007

MIT's Henry Jenkins: New Users will Render MySpace "So Twenty Minutes Ago:"

MIT's Henry Jenkins says that the success of YouTube is from the creation of content around communities of interest. It's not about individual voyeurism. It's a social media phenomenon driven by the viewers organized around content that matters to them. 
Henry says that social networks have been key in the success of YouTube -- and social networking environments are here to stay.  But,  a new generation of online users will likely find MySpace as "Oh so twenty minutes ago" as they form new networks more to their liking.